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About us / YOUniverse

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YOUniverse

"On demand"is how users like their content. So we've designed and shaped a process of content marketing that at its core is "search driven". YOUniverse is a one-stop-shop designed to meet the needs of two key targets:

 

- Publishers who want to partner up with a company that meets two essential needs. 1) To expand user bases on sites or channels. 2) To produce evergreen content;

 

- Media Agencies who need: 1) traffic driven to advertorials, or mini sites and co-branded channels. 2) to monetize unsold stock.

 

 

YOUbot is our crawler Services geared towards editors are automated by its technology, which runs along four lines: Inform, Index, Inspire and Income. YOUbot relies on a pre-established semantic database that is constantly updated. It analyzes editorial products and periodically "captures" new pages. It then feeds the content into a system of semantic analysis which deduces related topics and keywords.

Promotion

Inform is the technology that makes a semantic analysis of the content of a site. It extracts keywords and categorizes them to create search marketing campaigns based on the long tail. Done like this content can then be distributed through relevant ads and landing pages. This eliminates the need for technical or graphical adjustments on the site. All of this at a CPC ranging from €0.04 to €0.08.

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Positioning

Index is the semantic side of search engine optimization which boosts the visibility of an editorial product on search engines. Based on sound and innovative technology, it creates static landing pages with lists of articles optimized to specific keywords and related content. This improves the organic positioning of a site and allows for a cut-price traffic acquisition cost: €0.01 per visit, plus a management fee to be agreed.

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Suggestion

Inspire is the "topic suggestion" tool. It analyzes the web site and awards a semantic value to each keyword. It then suggests content to write about. Keywords with a low competition rate and a high level of popularity are favoured. By setting a competitor site we can analyze the editorial output of the competition. We can then play around with the same keyword, or set differentiation strategies.

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Production

Inscribe a crowdsourcing platform. Thanks to a community of skilled and passionate freelance writers, Inscribe offers content at between €5 to €20 per article depending on article complexity. For those who already have a team of in-house writers, Inscribe is a CMS that allows you to manage your editorial unit and content. This includes payments, as well as SEO friendly content. Management fee per article is € 0.50.

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Monetization

Income is the ad-serving application which distributes contextual banners related to the content that users are reading at any given time on a site. It is non-intrusive advertising which doesn't encroach on a users’ browsing experience or deliver pop up messages. These banners are remunerated at a CPM ranging from €0.30 to €0.50, depending on page position.

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